NewYork, 09.05.2016

GfK, AARP to Present Fresh Thinking about Consumers at 2016 Front End of Innovation Conference

In a joint presentation, GfK and the AARP will share consumer insights and unique sources of innovation for marketers, product developers, and researchers at this week’s Front End of Innovation (FEI) conference.

GfK’s Kathy Sheehan (EVP, Global Managing Director, Consumer Life) will join the AARP’s Marla Hetzel (Director of Innovation) and Andreina Rangel (Senior Strategic Advisor) to present “Inspiring Innovation” on May 11th at 3:15PM. AARP and GfK will share recent “Innovation Inspirations” derived from GfK Consumer Life | Roper Reports® on the 50-plus consumer and discuss how these consumer-driven inspirations are the foundation for the organization’s market-oriented innovation success.

Learn more about GfK’s Consumer Life research

The annual conference, taking place May 10th to 12th in Boston, attracts R&D, product innovation and product development professionals from around the country and covers core areas such as customer-centric innovation, culture and leadership, and new partnering ecosystems.

As part of AARP’s mission of helping people turn their goals and dreams into real possibilities, the nonprofit, nonpartisan organization continually works to integrate consumers into its innovation process. With a membership of more than 37 million, AARP advocates for consumers in the marketplace by selecting products and services of high quality and value to carry the AARP name. It also helps members obtain discounts on a wide range of products, travel, and services. 

To learn more about the presentation, contact Sheehan at kathy.sheehan(at)

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit or follow GfK on Twitter.

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