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Consumer Life

Jumpstart innovation and discover how consumers’ everyday lives are evolving

Welcome to GfK Consumer Life (Roper Reports®), a global data and insight service that provides a view on how consumers' everyday lives are evolving.

Clients can now access what people think, and what people do on a global, regional, local or micro level. With over 30,000 respondents aged 15+ and accounting for 84% of global GDP, Consumer Life has the data you need to jumpstart the innovation process.

For instant visibility on the big issues that are facing your industry, consider a GfK Consumer Life standard report. For larger business challenges, consider our bespoke consulting service, tailored to your needs.

Gain deeper insights into the everyday lives with GfK Consumer Life:

  • Start with the broader context of change to understand how social and cultural shifts impact people's everyday lives
  • Understand how these changes impact engagement with products and services
  • Have visibility into disruptive forces, and how consumers may embrace or reject them
  • Capture emerging opportunities by monitoring change across all aspects of their consumers' lives

What is GfK Consumer Life?

  • A global data and insight service that provides a longitudinal view on how consumers' everyday lives are evolving.

How does it work?

  • Leverages longitudinal perspective and global framework to apply macro trends at a micro level
  • Flexibility to view insights through specific business issue

What are the key benefits?

  • Clear direction on what's changing, why and who is most affected
  • Unique insights for strategic priorities including: market opportunities, innovation, customer targeting, brand positioning, and marketing planning process

What syndicated reports are available?

  • Truth behind the Myth: Understanding Chinese Consumers - 10 Insights and Inspirations
  • Embedding Ethics: Corporate Social Responsibility and Consumers - 10 Insights and Inspirations
  • Consumers and Food: An Essential A to Z
  • 10 Insights and Inspirations
  • In a Good Place: Understanding Consumers in Latin America - 10 Insights and Inspirations
  • Super Connected Consumers: Pioneers of a Digital World
  • Asia-Pacific: High Growth, High Opportunity
  • Global Consumer Trends Now and Next
  • Global Consumers and Mobility
  • Global Parents: A Growing Area of Opportunity
  • Global Women Pursue the Good Life
  • Global Consumer Trends - The Cornerstones of Innovation
  • The Millennial Generation
  • Global Consumer Trends - Now and Next

What is the lead time to access data and insights from GfK Consumer Life?

  • Clients can access data and insights according to their needs instantly, once an order is placed
Latest Insights

Here you can find the latest insights for Consumer Life. View all insights

    • 07/06/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Infographic: A fresh look at dads as consumers

    Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.
    • 05/25/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • United States
    • English

    Infographic: Uplifting today's high-stress moms

    Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely high
    ambitions for themselves.
    • 05/22/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    The revolution: Dads of today and tomorrow

    In Part 2 of this GfK webinar series, you will learn about how macro-drivers and marketplace trends are impacting dads – new insights to inspire your thinking around product/service innovation, branding, and shopper trends.
    • 05/08/17
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • United States
    • English

    Infographic: Smart Home and the Millennial devide

    Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.
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