White Paper: Geomarketing for automotive retail
Digital technologies have changed the way consumers approach driving, from automated parking and steering to monitoring car stats via digital devices. This evolution has affected every aspect of the retail and market scene. Today's techno-savvy consumers use apps and social media to feel a sense of belonging and connectedness. These expectations also apply to the automotive industry.
Find out in our white paper how geomarketing helps the automotive industry to reflect on how these trends will impact current and future automobile sales.