Webinar: A fresh look at today's changing consumer
GfK Consumer Life will share new insights on evolving values, behaviors
In today’s world, consumers are changing more quickly than ever. Social media, e-commerce, and other powerful forces are reshaping people’s attitudes and actions. How can you stay ahead of change and be ready for the opportunities of tomorrow?
In an all-new webinar, the trend experts at GfK Consumer Life will preview their just-released 2018 insights into people’s changing needs, beliefs, and behaviors. We’ll show how you can create and sustain healthy brands through:
- key findings from consumers in 21 countries – including our new Mood of the World consumer confidence research
- how major brands in diverse categories are leveraging trends to fuel growth
- the macro trends most critical for keeping brands “tomorrow-proof”
Join us for this invaluable learning session, and see how a clearer picture of today’s – and tomorrow’s – consumer can help you make smarter marketing decisions.
Webinar moderator: Kathy Sheehan (EVP, Consumer Life) is a trend authority who consults with some of the world’s top brands and has spoken at CES and dozens of other conferences.