As a leading provider of market research and data analysis, GfK supports companies with accurate data and insights so that these companies can either plan international market entry or better segment markets. GfK's research and analysis data covers a broad spectrum for different industries. For example, we have in-depth insights in the consumer goods industry, automotive. In the media and technology industries, we provide detailed audience measurement data.
GfK's services include consumer insights, brand and customer experience tracking, product development and innovation. This provides companies worldwide with important data for strategy development, be it price optimization, risk assessment or the selection of the right advertising measures. This service portfolio supports corporations as well as medium-sized companies to better understand their customers and markets. This enables data-driven decisions to be made, competitiveness to be expanded and new market segments to be conquered.
GfK uses a variety of market research methods, the aim here is always to constantly better understand the customer and to detect new trends at an early stage. Some of the most important methods GfK uses are:
Surveys: GfK conducts surveys to collect data directly from consumers, businesses and other stakeholders. Surveys are conducted by telephone, online or in person. Quantitative as well as qualitative questions are asked and analyzed here.
Focus groups: GfK defines focus groups for various industries. Here, a small selection of people is brought together to discuss a specific topic in depth. The focus groups provide more detailed insights into consumer behavior and attitudes.
Sales tracking for retailers: GfK tracks sales data from retailers and wholesalers in the B2B and B2C segments. This provides insights into market trends, consumer behavior and product performance. This is an important starting point for long-term and economically viable decisions.
Mystery Shopping: Mystery shopping is used to evaluate customer experiences in retail stores and other businesses. Mystery shoppers best reflect the environment and needs of consumers. Here, factors such as customer service, product availability and store design are highlighted and meticulously evaluated.
Social media monitoring: GfK monitors social media channels to track consumer sentiment, identify trends and gain insights into how consumers interact with brands and products. In this area, we conduct audience measurements and analyze digital platforms. After all, there is now hardly a market sector that is not influenced by digital media.
Overall, GfK uses a range of research methods to gain comprehensive insights into consumer behavior, a wide variety of industries, market trends and product performance. This data is tailored entirely to the needs of our cooperation partners.
Here is a selection of sectors and industries where GfK's services can help you grow. Reporting and market data are available for Fast Moving Consumer Goods and other consumer goods, automotive, finance, healthcare and technology. Companies that have placed their trust in GfK include Samsung, Coca-Cola, Microsoft, IKEA and BMW . But that's just a small selection of global corporations. Feel free to take a look at the success stories of other clients.