14.08.2017
Sydney, Melbourne August 1, 2017: Single women looking for the next Matty J should head to inner city suburbs, according to GfK
Ten suburbs across Sydney and Melbourne are the best bets for bumping into an eligible young bachelor, according to research house GfK.
Single males 20-34 years old earning above average income are most likely to live in Victoria (44 per cent) or NSW (31 per cent). A third of these live in the major cities and their inner suburbs.
Melbourne ladies need to head north for bachelor hot spots, with suburbs of Cremorne, Richmond, Collingwood, Carlton and Fitzroy presenting the most opportunity.
In Sydney, the best chance of running into the next Matty J is around North Sydney and Crows Nest, as well as Darlinghurst, Double Bay and Vaucluse.
“The truism has been proven that eligible bachelors are most likely to be found in the inner city suburbs,” said GfK Research Manager, Serena Mann. “This is likely a function of both income, and wanting to be close to work and the ‘action’.”
The suburbs were identified by combining Australian GfK Regiograph mapping tools with 2016 Australian Census data.
Top ways to bump into a bachelor quantified
According to GfK, the top 8 best ways to meet eligible bachelors are:
“In short, those seeking an eligible bachelor need to get out and about more often, and the closer to the city centre the better,” summarised Mann.
Sources:
GfK ConsumerLife 2017 Australian data, sample n = 1,237.
ABS Australian Census Data 2016
For further information contact:
Serena Mann
GfK Australia
P: +61 3 8415 9504
Or;
Darren Varney
GfK Australia Market Development
M: +61 428 755 393
ABOUT GfK CONSUMERLIFE
GfK ConsumerLife is the largest, most robust and longest running consumer trends study in the world. It provides a holistic perspective of consumer’s lives, identifying changes in our behaviours and attitudes and how this shapes the way we live our lives.
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For more information, please visit www.gfk.com
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