logo
search
EN
logo
search

Home /

Insights /

Insight Detail

14.08.2017

Top Ten Sydney and Melbourne ‘Bachelor’ suburbs identified

Sydney, Melbourne August 1, 2017: Single women looking for the next Matty J should head to inner city suburbs, according to GfK

Ten suburbs across Sydney and Melbourne are the best bets for bumping into an eligible young bachelor, according to research house GfK.

Single males 20-34 years old earning above average income are most likely to live in Victoria (44 per cent) or NSW (31 per cent). A third of these live in the major cities and their inner suburbs.

Melbourne ladies need to head north for bachelor hot spots, with suburbs of Cremorne, Richmond, Collingwood, Carlton and Fitzroy presenting the most opportunity.

In Sydney, the best chance of running into the next Matty J is around North Sydney and Crows Nest, as well as Darlinghurst, Double Bay and Vaucluse.

“The truism has been proven that eligible bachelors are most likely to be found in the inner city suburbs,” said GfK Research Manager, Serena Mann. “This is likely a function of both income, and wanting to be close to work and the ‘action’.”

The suburbs were identified by combining Australian GfK Regiograph mapping tools with 2016 Australian Census data.

Top ways to bump into a bachelor quantified

According to GfK, the top 8 best ways to meet eligible bachelors are:

  1. Exercising: Nearly one in four single males exercises at least weekly. “But not just at the gym,” adds Mann. “They’re also on hiking trails, running tracks, local parks and particularly dog parks because more than two in five Australian bachelors have a dog."
  2. Going to cafes, bars, and pubs more frequently: Single men are significantly more likely to go out weekly to bars, clubs and cafes than similarly suited females, who are more likely to only go out monthly.
  3. Throw a house party: One in three singles say they entertain guests at home weekly, and over half will entertain at least once a month.
  4. Going to the supermarket: yes those rumours about the bananas in the trolley may be true. Three in four singles will top up their pantries on a weekly basis. Singles are more likely to be at the grocery store later in the day after work, when it’s less busy.
  5. Going to a sporting event: Nearly half (48 per cent) of eligible bachelors are going to some sort of football or other game at least monthly.
  6. Volunteering time: Half of eligible single males are giving back to the community and say they participating in volunteer work at least once a month.
  7. Getting cultured: Nearly one in four eligible singles say they go to a museum or art exhibit at least monthly.
  8. Going to a concert: One in five bachelors say they go to a concert or show weekly, and one third go at least once a month; significantly more often than single women.

“In short, those seeking an eligible bachelor need to get out and about more often, and the closer to the city centre the better,” summarised Mann.

Sources:

GfK ConsumerLife 2017 Australian data, sample n = 1,237.

ABS Australian Census Data 2016

For further information contact:

Serena Mann 

GfK Australia 

P: +61 3 8415 9504

E: serena.mann(at)gfk.com   

Or;

Darren Varney

GfK Australia Market Development

M: +61 428 755 393

E: Darren.varney(at)gfk.com 

ABOUT GfK CONSUMERLIFE

GfK ConsumerLife is the largest, most robust and longest running consumer trends study in the world. It provides a holistic perspective of consumer’s lives, identifying changes in our behaviours and attitudes and how this shapes the way we live our lives.

ABOUT GfK REGIOGRAPH 

RegioGraph geomarketing software answers the many “where” questions faced by business of all sizes and industries to reveal otherwise unseen trends and relationships, and to incorporate external market indicators to locate areas of untapped potential.

Download (PDF)

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com

Follow GfK on Twitter twitter.com/GfK

Download (PDF)

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 26.05.2020

    White papers

    Fit for tomorrow: Analyzing locations

    Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.

    Read more

  • 26.05.2020

    News

    Map of the Month: GfK Purchasing Power, Switzerland 2020

    GfK's Map of the Month for May shows the regional distribution of purchasing power in Switzerland in 2020.

    Read more

  • 14.05.2020

    Articles

    Perfect your promotional tactics with weekly sales insights

    Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.

    Read more
View all Insights