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17.03.2016

Point of Sale Tracking Pet Specialty

Our Point of Sales (POS) tracking experts keep our clients fully up-to-date on what products are selling and at what price. Using retailer sell-through data, we track Pet Specialty trends which can be used by retailers and manufacturers alike. We help our clients analyze the competitive landscape and identify important market trends. Manufacturers leverage our data to understand changes in market share and brand performance for their own brands as well as their competitors’, while Retailers leverage the data to understand the best products to stock on shelves.  For more information, contact us at petspecialty@gfk.com.

Get the latest insights on our US Pet Specialty panel!

Click here for more information and for access to Making Sense of Pet Specialty Trends 

GfK in the Press

  • Press release: US, Europe account for 63% of global pet retail sales
  • Press release: Marketing to Millennials: The new generation of pet owners

The Savvy Retailer

 

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