London 30.03.2021

GfK at The Economist Event` Sustainability Week 2021, March 22 - 25

Crisis as Catalyst  

We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021, 22-25 March 
This virtual event was a huge success. It offered actionable insights and practical solutions to help over 7000 delegates on their path to greater sustainability.

The 20-minute recording and presentation slides of GfK’s Warren Saunders session “Crisis as catalyst: How global emergencies can push sustainability forward” are now available on demand. It is packed with useful information to help your business on the path to sustainability, including:

  • Current trends in green values and buying behavior
  • Trust in brands’ claims around sustainability
  • How Gen Z is redefining what it means to be an environmentalist.

Download the presentation slides and watch the full recording on demand.

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Who cares? Who does?

Sustainability is a major concern for shoppers. Businesses that leverage these concerns will create new opportunities for themselves; those that do not act will be at risk. If you know that 60% of shoppers buy environmentally-conscious brands, you'll make your brand more sustainable. Get our sample report "Sustainability Concern and Action".