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05.09.2017

Engage financial services consumers with instant access to GfK's FRS consumer segments

GfK has released a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are directly available to advertisers through Eyeota on its platform partners. This is the first time GfK has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.

The segments include:

  • Financial Product Ownership (different types of credit card, current account, insurance, mortgage, loan, pension ownership)
  • Financial Status (value of personal assets, liability, savings, loans)
  • Financial Behavior (switchers, loyals, borrowers, online access, branch access)

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Engage financial services consumers with instant access to GfK's FRS consumer segments