Engage financial services consumers with instant access to GfK's FRS consumer segments

GfK has released a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are directly available to advertisers through Eyeota on its platform partners. This is the first time GfK has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.

The segments include:

• Financial Product Ownership (different types of credit card, current account, insurance, mortgage, loan, pension ownership)
• Financial Status (value of personal assets, liability, savings, loans)
• Financial Behavior (switchers, loyals, borrowers, online access, branch access)

Click here for our interactive guide