Chasing content: Satisfying a fickle TV audience and a crazed advertiser



Last month, GfK's Karen Ramspacher, SVP, Consumer Insights, presented "Chasing content: Satisfying a fickle TV audience and a crazed advertiser" at the ARF's Audience Measurement conference held in New York, NY. Given the overwhelming feedback, we will be sharing these findings again via a webinar on Wednesday, August 10 at 2:00 PM ET.

In this webinar, Karen will:

  • Reveal what attracts people to watch the content they love, on any screen
  • Illuminate motivational drivers specific to individual shows/titles, and provide a viewer segmentation of the video space based on these drivers
  • Discuss the amount of fraying of the TV cord, among whom, and what that means for advertisers
  • Share insights on the TV cord spectrum

We will also show how this study from GfK can help:

  • Better market your products
  • Match advertisers to content on a deeper level
  • Make better shows
  • Activate the right targets

View the webinar recording now!