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Environmental values

Three quarters of consumers say brands have to be environmentally responsible

We asked over 28,000 people across 23 countries how strongly they agree or disagree with three specific statements:

  • "Brands have to be environmentally responsible these days" - three quarters agree 
  • "I feel guilty when I do something that is not environmentally friendly" - almost two thirds agree
  • "I only buy products and services that appeal to my beliefs, values or ideals" - almost two thirds agree

Countries: Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey, UK, Ukraine and USA.

Download the free report of 80+ quick-view charts showing findings by country, gender and age group