Maximize regional growth opportunities in a challenging global climate with market insights and strategies for senior executives
2023 Market Disruption: A regional response to a global polycrisis
The rise of the ‘phygital’ customer journey
The impact of the Russia-Ukraine war
A unique response to inflation
Spotlight on Brazil: a new premiumization concept for the middle class
The LATAM consumer in 2023
A growing need for trust
How consumers search for information has changed
Brand perception is key
Spotlight: opportunities for Chinese T&D brands
Opportunities for established players in LATAM
Invest in promoting the product renewal cycle
Jump on market gaps as new technologies emerge
Tap into growing awareness of ESG, whilst keeping cost in mind
3 keys for new players in the market
Don’t ‘copy and paste’ product portfolios
Promote ethics and equality – but with care
Explore strategic national and regional partnerships
Expert insights and strategic direction to master LATAM T&D market
This year 50% of sales in the Tech & Durables industry are renewals, while 30% are either a second product or an upgrade. So, it is important for T&D brands to invest in their brand promotion to persuade new customers to switch, as well as retain existing clients.
To gain growth with traditional consumers a precise pricing strategy is key - as they are ready to wait for promotional seasons when purchasing T&D products. On the other hand, Latin American consumers are young, practical, and open to adopting new brands, so the time to invest in brands is now.
Latin American consumers are insecure about their financial future - still T&D producers and retailers have plenty of opportunities to achieve sustainable growth. The key ingredient is market and consumer knowledge, as adapting messaging for different segments of your target group will allow consumers to identify with your brand and its value for them.
Facing high inflation rates, people would rather spend than save. This creates an opportunity for T&D companies to position their products and grow business. Understanding consumer behavior and needs is critical to be able to make the right decisions on how to target the right consumers with the right messaging.
Coming out of multiple crises, Chileans are challenging brands for more transparency and personal relevance, making the consumer’s voice in T&D brands more important than ever.
There are ways LATAM manufacturers and retailers can increase the demand and consumption of T&D products: reinforce the power of the brand, go through a phygital journey and communicate to the right target audience.