Businesses looking to implement a customer segmentation strategy can choose from an almost overwhelming variety of tools. Most leading marketing software and automation tools like HubSpot, Mailchimp and Sprout Social include built-in segmentation options to help businesses easily create and manage segments, as well as extrapolate those findings to inform other efforts like branding or product development.
However, powerful as these customer segmentation tools are, newer companies without substantial customer data may need to find a more pragmatic starting point. Those seeking not just a tool but a comprehensive solution may prefer to partner with an expert that can provide holistic guidance through the entire process of segmenting, as well as associated tasks like marketing and branding.
To that end, today’s best customer segmentation tools
are also turnkey solutions designed to ensure success in a marketplace that’s more competitive and fragmented than ever. Using a combination of demographic data, behavioral analytics, and market expertise, these companies don’t just help organizations navigate the finer points of segmentation. They also help them put the information they gather to the best possible use, today and in the years to come.