By asking about household income and the general economy over the last 12 months, and looking ahead to the next year, subscribers can anticipate and plan for emerging patterns of behavior. The Index tracks changes in the sentiment, which may go up or down a few points, or as dive several points over a month as we’ve seen over the last decades.
The CCB has become a well-respected economic indicator, reported alongside retail sales and inflation figures. The Bank of England, leading economists and financial institutions watch and comment on the Index every month. Others have tried to copy it, but no one has been able to replicate the wealth of trend data and consumer insight that CCB provides.
The monthly results are widely reported on in the UK media, from TV and radio to print. You’ll find the CCB in titles including the Financial Times, Reuters, Bloomberg, the BBC, ITV, The Times, The Daily Telegraph, The Independent, The Guardian, The Daily Mail and more. Trade titles including Marketing Week, Retail Week and The Grocer, and many more.