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Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Stefan Ferrari-Peinl
For investors and capital markets
+1 617 523 3455
Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 09/10/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    10/16/19 - 10/17/19
    Understanding tomorrow's AI-powered Gen Z Mom

    How can businesses and brands prepare for the needs of this new breed of parent?        
    • 08/25/19
    • Retail
    • Technology
    • Consumer Insights
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    GfK's Burnett to present on consumer trust

    Consumer Life expert will share insights on "Trust in the Age of Doubt" at Groceryshop
    • 08/14/19
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Consumer Insights
    • Shopper
    • Trends and Forecasting
    • Mobile payments
    • United States
    • English

    In GfK report, consumers embrace subscription services, AR as shopping tools

    New insights from GfK’s FutureBuy® show that augmented reality (AR) and subscription services are creating enthusiasm among shoppers, while smart speakers seem to be lagging.
    • 07/25/19
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Consumer Insights
    • Marketing Effectiveness
    • Point of Sales Tracking
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    GfK, NRF publish personalization white paper

    GfK and the National Retail Federation (NRF) have published a new white paper, “Decoding the Personalization Paradox,” to help brands apply personalization at scale.
Contact us
Stefan Ferrari-Peinl
For investors and capital markets
+1 617 523 3455
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