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Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Stefan Ferrari-Peinl
For investors and capital markets
+1 617 523 3455
Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 06/26/19
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Media Measurement
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    GfK picks Wagatha to lead Consumer Life in North America

    He brings over 25 years of marketing, research, and consulting experience to this new role.
    • 04/29/19
    • Home Appliances
    • Technology
    • Consumer Goods
    • Energy
    • Home and Living
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • United States
    • English

    At DCX, GfK's Sheehan will focus on Smart Home, Gen Z

    Will deliver insights on consumers and smart technologies from GfK Consumer Life research
    • 02/12/19
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Consumer Insights
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK’s MRI and SymphonyAI’s Simmons Research combine in joint venture

    Two leading research firms combine their expertise in consumer insights, media profiling, and trends
    • 01/31/19
    • Home Appliances
    • Media and Entertainment
    • Technology
    • Home and Living
    • Media Measurement
    • Trends and Forecasting
    • Smart Home
    • GfK-MRI
    • United States
    • English

    MRI research shows 16 million Americans own 3 or more Smart Life devices

    According to the most recent wave of data from MRI’s Survey of the American Consumer®, half (51%) of Americans own at least one Smart life device – from smart TVs to smart thermostats* – but only 6% have three or more.
Contact us
Stefan Ferrari-Peinl
For investors and capital markets
+1 617 523 3455
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