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Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 11/29/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    01/17/19 - 01/28/19
    GfK’s NextGen Competition: A Hands-On Market Research Experience

    GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers. 
    • 10/15/18
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • United States
    • English

    In hackathon competition, students get hands-on experience with data integration, activation

    GfK has relaunched its NextGen Competition for undergraduates, challenging them to extract insights from a variety of raw data sets during a 10-day hackathon.

    • 10/01/18
    • Retail
    • Consumer Goods
    • Shopper
    • Trends and Forecasting
    • Consumer Insights Engine
    • United States
    • English

    GfK launches breakthrough global product tracking consumer purchase journeys online and offline

    GfK has launched its Consumer Insights Engine, the first solution to provide a true market view of the online and offline consumer purchase journey for the technology and consumer durables industries.
    • 10/01/18
    • Retail
    • Consumer Goods
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    At CRC 2018, GfK shares in-depth profiles of Leading-Edge Consumers, cannabis users

    Digital targeting is raising the value of in-depth, actionable profiles of key consumer groups. In sessions at this year’s Corporate Researcher’s Conference (CRC), GfK experts drew on new studies to provide remarkably detailed looks at both Leading-Edge Consumers (LECs) and US national cannabis users.
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