Today’s media industry has more content streamed through more channels and devices than ever before. We’ve moved from prime-time consumption of mass media to accessing media 24/7 and enjoying personalized content across multiple devices.
Our data trail continues to grow rapidly, but it’s becoming less and less coherent. Advanced media measurement techniques enabling smart data integration are needed to optimize not only existing media metrics and planning, but also to understand emerging trends in programmatic.
At GfK our media measurement solutions help identify what channels attract which audiences to evaluate reach and impact. Our team has devised state-of-the-art technologies and rigorous methodologies to track who is watching what, where and how they engage with content.
Our suite of solutions help brands measure the performance of their campaigns and help the media industry create trading currencies for individual channels - television, print, radio, out-of-home, online and mobile – and for cross-media.
By understanding the changes in the market and predicting how it is likely to evolve in the future, we can answer your key business questions whether you are a JIC, media owner, publisher, agency or brand.