Today digital media is all around us, so it's essential that the media ecosystem has access to industry standard metrics on all digital inventory - from TV to radio, print to online. GfK's Digital Audience Measurement solutions combine measured data captured from our secure and reliable proprietary digital panels with audited census data from websites and apps, plus data from other sources, and modeled metrics using our advanced analytics tools.
The insights to reach your target audience
Media owners, media agencies and advertiserts rely on GfK's Digital Audience Measurement to provide the industry currency for all digital media, enabling them to:
Plan advertising campaigns with the maximum audience reach
Use independent, objective measurement to prove the effectiveness of different platforms for advertising campaigns
Evaluate and compare audiences across a wide variety of devices and distribution channels
GfK is the leader in audience measurement
GfK leads the way as an innovator in the measurement of digital media. We have developed and acquired the latest technology to ensure we continue to keep up with the rapid pace of change in this constantly evolving sector, including:
GfK panels equipped with digital meters that can measure every event and every click on mobile and desktop devices
Router hardware that can capture all device usage in households
Census measurement technology that unifies content and ad metrics across publishers
We're constantly reviewing and adopting the latest technology to panel membership as easy as possible since, after all, our panelists are a valuable asset. We have some of the most user friendly tech available, which helps keep our panelists loyal and maintains very low drop-off rates. Here's a deeper look at how we've made installation and use really simple for panelists:
The Digital Trends App makes it easy for panelists to measure digital and audio activity all in one place.
Our MediaWatch even connects wherever panelists are so that all media consumption is tracked.
Learn more about how the global pandemic has impacted media and advertising
As urgency buying starts to fall off, GfK looks at the changes in the UK's buying patterns for consumer goods throughout March, and looks at the pattern seen in China for when things might get back to normal.
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