2020 was a bumper year for Smart Home take-up as people embraced the potential benefits that smart devices and products offer around the home.
The pandemic has boosted the market value of the TCG sector for the foreseeable future. Demand remains high, but there are winds of change coming, and it will be important to target different consumer groups carefully.
"48% say they’re more likely to visit a store that offers augmented or virtual reality" (GfK) - and "68% say AR could persuade them to buy an item online without needing to see it in physical reality.” (Eyekandy). GfK and Eyekandy join ideas to explore how far Augmented Reality (AR) is already influencing shoppers’ online purchase decisions and what the next big thing for retail is likely to be.