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Globalize your career with GfK

Make your choice today and take your future into your own hands. We value skills and talents, and will support your development within our international teams. 

GfK. Growth from Knowledge

We are a trusted partner to our clients helping them make better fact-based decisions to grow their businesses. We passionately focus on addressing our clients’ needs and improving their knowledge through the best digital research solutions in the world. We do this by integrating data from all sources and by providing prescriptive analytics giving insightful answers to their key business questions. We call this Growth from Knowledge.

We offer an exciting work environment that brings people together and encourages an entrepreneurial and innovative spirit. As a trusted leader in market research present in over 100 countries, we know what makes consumers' hearts beat - globally and locally. We work on projects for successful companies in virtually every major industry.


Get to know ...

the future and our past

GfK was founded in 1934 as Germany's first market research organization. Today, we are among the world's leading market research companies, with a network of more than 13,400 experts working in more than 100 countries. Our long history of quality and innovation has driven this success. We shape the present and the future with our corporate values - Smart, Relevant, Trusted - powered by Passion. As part of our team, you will help advance our mission to help clients turn market insights into winning business opportunities.

the work environment

We offer a great and inspiring work environment which enables our teams to deliver the best results for our clients:

  • We embrace working in the team: we build on trust, collaboration and open Feedback.
  • We foster diversity: this means more than gender, race or age for us. It is the inclusion of different thinking, experiences, expertise and backgrounds across all businesses and organizational levels.
  • We believe in a healthy work-life balance. Many of our offices offer initiatives such as flexible working hours or remote working Arrangements.
opportunities to grow

Within and beyond market research, we offer a wide range of exciting career opportunities for students and graduates, as well as for experienced professionals. We look for self-motivated, collaborative and 'creative thinkers' who will thrive in a healthy performance culture. So if you share our drive to help shape markets and if you are looking to make a difference, GfK is the perfect place for you.

If you are starting your career with GfK, you can expect to be exposed to clients and challenging projects from your first day at work. It is also common that you would have the opportunity to interact with colleagues and teams in an international set up. If you are a more experienced professional, we will value the fresh perspective, knowledge and skills you bring to our team. You will be able to apply these at a local, regional and global level.

personal development

As a 'people company' investing in our most important asset, our people, is key. We are committed to providing you with opportunities to develop both professionally and personally through local, regional and global programs. This might include:

  • Challenging you with external or internal client assignments.
  • Setting clear targets and provide constructive feedback as well as discussions around potential next assignments as part of our Global Performance Management Proces.
  • Providing you with a transparent development path within our Global Job Landscape.
  • Fostering global growth and mobility with exciting international assignments.
  • Applying our philosophy of performance-related pay.
  • Offering a combination of e-Learning and classroom training to assist your development in our GfK Learning Academy.

GfK's typical application process:

Submission of application

Depending on the position advertised, you can either use our online application form or send us an email containing your application. In both cases, please include a covering letter and your CV. If additional information is required, this is specified in the job posting.


Our recruiters will pre-screen all the CVs we receive and may call you to clarify any questions, or for a short phone interview. The time we need for this process depends on the number of applications we receive, however we will get back to you with a response as soon as possible.


Pre-selected candidates will be invited to one or, in some cases, two interviews. If possible these take place face-to-face, but may also take place online or over the phone. Our interviews are 'behavior based'. This means we will ask you questions about your experiences and evaluate your behavior in your responses, to help us determine if you're the right person for the job.

It is not only important for us to get to know you, but we will also to give you as many insights as possible into life at GfK. Please dare to ask us your questions - we are happy to answer them! In some cases, tests might be applied during the selection process. This depends on the position we're hiring for.

Decision and contract

If both parties agree, we will finalize the contract and look forward to have you joining our team soon.


For us, recruiting does not end with the signature. Good 'onboarding' is important to us and from Day 1 at GfK we'll be there to support you!

Contact us
Careers, UK