Around the world, consumers’ lives are transforming at unprecedented speeds. These shifts present huge challenges for brands – but also point the way to extraordinary opportunity.
GfK Consumer Life is the longest-running and most comprehensive study of changing values and lifestyles around the world. The 25+-country database and related perspectives provide a rich understanding of key markets and categories – both today and tomorrow.
We identify how people live, what they want, and how they think. Consumer Life defines and anticipates new consumer opportunities and emerging needs, revealing
To help you harness the changing consumer landscape for your brand’s advantage, we provide a unique combination of unrivaled data and deep expertise. Our approach focuses on:
Consumer Life clients use our insights in a variety of ways, from getting smart on new markets and consumer targets, to understanding a topic before conducting custom research to looking into the future with a bespoke trends framework. Recently, we have
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