Retail Account Manager, Nordics



Job Family


For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

At GfK we help our clients and retail partners to understand the dynamics of their marketplace. We identify key-trends and deliver relevant insights and value. As acknowledged market experts we maintain a continuous dialogue with our clients and partners to support them in setting clear strategies for commercial success. In this demanding and fast-paced environment we are looking for an ambitious Retail Account Manager based in Copenhagen, servicing local and Nordic retailers. We are looking for a personality with high energy and drive who is just one step ahead, is business driven and puts the clients first. You should be able to create a partnership with our Retailers and ensure the highest possible ROI on our cooperation. In addition, you are able to recruit new retail partners and sell relevant solutions to partners supporting their business goals. You are a connector, good in building relations and commercially minded by nature. We expect you to have 3-5 experience from a retailer, manufacturer (preferable within the Tech and durable industry) or from a market research institute.

The Retail Account Manager role sits at the heart of GfK’s product offering and therefore the ability to work closely, principally, with Client Solutions as well as other GfK departments, will determine overall success.

Reporting to our Commercial Director – Nordics, also based in Copenhagen, the Retail Account Manager will own a number of larger Nordics retailer accounts and will be predominantly tasked with value delivery and building long term relationships as well as up and cross selling additional services to this ‘Retailer Group’ client base in line with global KPI´s defined by the retail organization.

Purpose of the role:

Negotiate and ensure data cooperation with Retailers and sell solutions to them. Own relationships based on one face to the client and deliver added value to retailers

Key Activities:

  • Build, maintain, and strengthen relationships with key Retail accounts in the Nordics

  • Service a portfolio of smaller local retailers

  • Act as strategic partner for our Retail Partners

  • Negotiates data-in from retailers and sell solutions to retailers

  • Recruit new retailers to ensure a good coverage in the Nordics

  • Sell-in and train Retailers in reporting solutions like our retail analysers and gfknewron

  • Identify account needs to generate interest and leads for GfK portfolio (incl. up-sell and cross-sell)

  • Join key presentations & workshops adding expertise during project/ contract delivery

  • Overall ensure the satisfaction of retail partners and ensure a first-class partnership

Skills & Experience required:

Client / Industry 

- Competent understanding of retailers organisation structure and key priorities

- Ability to network GfK’s services and products to match client’s business requirements

- Ability to work with other GfK product experts to provide truly outstanding client analysis

- Build effective relationships with client’s support functions (procurement, legal, etc.)

- Ability to highlight client issues and convert to opportunities for the Sales team

Commercial skills

- Ability to build lasting client relationships

- Ability to hunt-out and quantify, market opportunities

- Understand and ‘sell’ the value of GfK’s proposition

- CRM Management

- Liaison with GfK stakeholders for current and developing opportunities


- Develop offer and negotiation strategy and tactics

- Storytelling ability and presentation skills

- Sales and negotiation skills

- Contract execution – from client signature to internal processes

Project Management (basic)   

- Offer/negotiation as a project

- Script/Storyline for team offers and negotiations

- Implementation and follow through

Self / Personality         

- Communication / interaction skills / authority

- Minimum one Nordic language and English (key note / excellent orator)

- Client oriented attitude / willingness to go the extra mile

- Integrity and loyalty

- Warmth / empathy / ability to build sustainable relationships

- Eagerness to expand within client organization

- Software skills / MS Office

-  High energy level and ambitious

- "Active listening" skills

If you are interested in joining a global company with opportunities to grow and work with leading retailers clients feel welcome to send you CV

If any questions contact Commercial Director: Anis Panduro Zouzou on mobile: +45 4040 6291.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 54 days ago

City: København

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00012151