Principal Product Manager Media Measurement



Job Family


For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

For our global Product & Innovation organisation we are looking for a Principal Product Manager to drive innovations in our Media Measurement team.

Do you have a passion for media and experience as an agile product manager? Then join us in this role at the heart of the global product & innovation management.

You will be in the unique position of working internationally with GfK colleagues around the globe and our passionate, cross-functional development teams that deliver best-in-class solutions based on the Scaled Agile Framework. We offer the best of both worlds – a solid, well-established global organisation at your back and applied lean agile collaboration models in the engineering teams.

If you like empowering team members to innovate the way we interact with our clients, you are deeply analytical and knowledgeable about the cross media marketing / media industry and ad operations, and you Can you translate those insights into a product offering from early prototyping to full production and constant improvement over the product lifecycle, Then this is a right opportunity for you!

Responsibilities :

  • Lead and guide a team of product managers with dedicated responsibility for our TV, radio, digital and cross media measurement solutions

  • Be close to our global and local media industry clients incl. Joint industry committees, broadcasters, publishers and agencies. Understand different client personas within that industry and their Jobs-To-Be-Done

  • Formulate & present strategy for your product area

  • Drive the product roadmap across various tech-driven measurement solutions, be able to prioritise and be capable to say "no"

  • Apply the OKR framework, track results, suggest and mange counter measures if key results are on risk to be failed

  • Tight interaction/ steering of stakeholders across different disciplines like tech, commercial, operations, science + external vendors

  • Convert different stakeholder requirements into tangible product improvements

  • Explore competitor activities and oversea market trends and user research

Your experience typically includes:

  • Work within a Joint Industry association, a media measurement company, a media  agency/consultancy or an ad tech company for more than 5 years.

  • Work in Product Management or related functions for at least 3 years.

  • Experience in cross media user-centric measurement, its challenges and innovative design of broader data integration e.g. with RPD or OTT sources.

  • Able to develop product area strategy, set clear objectives and deliver on quarterly key results.

  • Broad & deep understanding of user research/ design thinking/ MVP concept/ BPM.

  • Authentic team lead with strong strive for delivery on the roadmap.

  • Excellent presentation, influencing and consultancy skills, feeling comfortable in front of a top management audience.

  • Analytical when it comes to data, creative when it comes to design.

  • Agile mindset and work style.

  • High proficiency in Business English, German helpful but not a must.

  • Experienced user of Confluence/JIRA, Aha!, Tableau, Office365, Media planning/ optimisation and Business intelligence tools.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 185 days ago

City: Nuremberg, Berlin

Work Area: Product

Job Time: Full Time

Requisition ID: R00009254