Lead Syndicated Research Consultant


United Kingdom

Job Family

Client Solutions

For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

The Lead Syndicated Research Consultant is fundamentally responsible for ensuring the continued success of the Tech360 product – and this includes setting the overall strategy for the solution and developing it as the clients and the market develop, ensuring client satisfaction by working with them closely on insights and analysis to address tactical and strategic business needs, and supporting the wider team – who you lead- with day-to-day client interactions and broader presentations.

Tech360 is a key part of our syndicated solution offering in the UK.  It has grown rapidly over the past three years and continues to expand its reach and coverage.  The solution focuses on mobile, Pay TV and broadband for the Telco industry and is used by leading players as a key data source for understanding the market landscape and size, including the who's, what's, why's and how's of consumer decision making. Client interaction is at the heart of this role.  You will work in partnership with the Tech360 clients to truly understand their key business questions, design analysis that not only brings in Tech360 data but also utilizes other GfK solutions (e.g. POS, Consumer Life, CCB) to create compelling stories that help them to understand what to do next. If you’re a people person this would be ideal as the day-to-day role involves working closely with other departments across the business, from MI on integrating data and presentations, to commercial on new business and renewals, to marketing sciences on data weighting and imputation and with Operations on managing the day-to-day running of the product.  .

However, being able to work with and draw out useful insights from highly complex data is an absolute must. The telco market involves interactions of multiple products, devices, operators and manufacturers, and our questionnaire and dataset reflects this complexity. The successful candidate must have an eye for detail and be able to manage spinning plates across the survey lifecycle to ensure a robust process for data collection and data delivery, and they must be able to grasp the inner workings of the resulting data and translate this into actionable insights for clients.


Client management:

  • Build and manage relationships and ways of working

  • Manage multiple client personas, agendas and demands whilst upholding the integrity of the syndicated solution

  • Support team in prompt turnaround of KPIs and ongoing requests

  • Understand and support client strategy

  • Business development to support opportunities for adding new clients as well as selling other modules to existing clients and looking for opportunities to cross-sell other GfK solutions

Project management:

  • Work with PMs and wider team to ensure all key milestones are hit for questionnaire development, scripting, fieldwork, data processing, weighting, reporting and analysis

  • Oversee deliverable management across all clients

Team Management:

  • Leadership skills to lead team effectively and ensure all product and client work delivered

  • Recruitment alongside head of syndicated

  • Line management alongside head of syndicated

  • Provide day-to-day support for all team members

Experience / aptitude for highly complex survey and dataset:

  • Advise on quotas

  • Control and update questionnaire content

  • Check and sign-off questionnaire link alongside pms – take a hands-on role in this aspect

  • Multi-level / weighting dataset management

  • Understand existing variables and build new variables as required

  • Manage weighting process for up to ten weights per quarter

  • Adjust weighting process if/when MI reporting changes

Quality control

  • Ensure existing processes are followed

  • Implement new processes where required

Data, analysis, presentation:

  • Running requests

  • Storytelling presentations

  • Confident presenter to large audiences

Financial management:

  • Oversee all financial administration across clients

  • Deliver profitability and revenue target

Problem solving:

  • Proactive approach to pre-empt issues

  • Deal with problems that arise on projects effectively and efficiently

  • Work with commercial to communicate with clients

  • ‘Think outside the box’ when formulating solutions

  • Solution orientated approach

  • Ensure accountability across team

  • No ‘blame culture’ – one team approach

Cross-business working:

  • Can work, collaborate and build relationships with Operations, MSc, MI and Commercial

Telco / industry:

  • Experience in or desire to develop deep understanding of telco landscape and client needs as addressed by the solution

Thought leadership

  • Work with syndicated team head on new products, solutions, ways of working and insights for clients

Personality and skills:

  • People person

  • Highly proactive

  • Highly data literate

  • Big picture focus

  • Detail-oriented

  • Storyteller

  • Conscientious and reliable

  • Commercial awareness

  • Confident communicator

  • Authoritative and friendly tone

  • Survey reporter skills

  • MS Office skills

At GfK our history and core values mean mutual trust and respect are fundamental to our continued success. We’re an ethical and honest company that’s wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal opportunity in employment which focuses on all of our employees reaching their full potential. At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 53 days ago

City: London

Work Area: Client Solutions

Job Time: Full Time

Requisition ID: R00012133