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Lead Qualitative Market Researcher


United Kingdom

Job Family

Client Solutions

For almost 90 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, ROI, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of 8,000+ employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and will support your development within our international teams. We are proud of our heritage and our future, as we continue our evolution from Market Research provider to SaaS data solutions and consulting partner. We value extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

GfK Marketing and Consumer Intelligence (M&CI) is currently seeking an experienced and strategic-minded Qualitative researcher to oversee the entire Qualitative business. The Lead Qualitative Market Researcher will be responsible for Qualitative projects and driving new business opportunities across our Northern, Central and Eastern Europe region. The Lead Qualitative Market Researcher will manage the entire region which covers two larger markets (Germany and UK) and other important markets such as Russia, Poland, Austria, Switzerland and the Nordics. Reporting to our Head of Marketing & Consumer Intelligence UK also based in London, the Lead Qualitative Market Researcher will be focused predominantly on enhancing our Quantitative research offering but would also own Qualitative only projects for strategic clients.

You're good at:

  • Overall P&L responsibility for a marketing or data insight business across numerous markets

  • Qualitative project setup to delivery by managing GfK-external resources

  • Developing, analysing, and delivering insightful Qualitative reports & presentations

  • Client relationship building, from acting as first point of contact on day-to-day client comms to developing ongoing relationships with clients

  • Deepen existing client relationships to produce incremental business

  • Consulting with clients on business issues and with internal teams on research design

  • Identify growth opportunities with internal sales colleagues

  • Developing compelling proposals with creative Qualitative solutions to client problems.

  • Developing a Qualitative offering based on evolving methodologies including neuroscience and big data

  • Directing research teams during project execution

  • Applying psychology and consumer neuroscience to research projects

  • Thought-leader in this space (writing blog posts, articles, webinars, and conference papers)

You can bring:

  • Experienced and creative in integrating Qualitative and Quantitative research as a concept (proposal stage) and based on insights (delivery/reporting stage)

  • You have a proven track record in DigiQual and be extremely digital knowledgeable in general

  • Demonstrable thought leadership in Qualitative research


We offer a hybrid working model to the majority of our UK colleagues (normally x2 days p/w in office) and competitive core benefits as well additional benefits including:-       

  • Interest free season ticket travel loan       

  • Discount Gym Membership with ‘Gympass’-      

  • Eye care scheme       

  • Comprehensive Employee Assistance Program 

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

GfK UK has committed to a net zero carbon emissions policy by 2026.

Posted: 35 days ago

City: London

Work Area: Client Solutions

Job Time: Full Time

Requisition ID: R00019346