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Account Manager


United Kingdom

Job Family


For almost 90 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, ROI, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of 8,000+ employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and will support your development within our international teams. We are proud of our heritage and our future, as we continue our evolution from Market Research provider to SaaS data solutions and consulting partner. We value extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

GfK is driving a creative, motivated and focused sales culture through its global restructure. The purpose is simple – achievement of sustained growth over the next 1-5 years.

The Account Manager role is a high-profile target carrying position within the successful and growing National Sales team. The role will involve selling the complete suite of GfK products & services to both current customers & new prospects across a variety of industries.

The National Sales team are focussed on outbound activity but are also responsible for qualifying and developing all inbound enquiries. This is a “get-the-job-done” team. We are competitive, love our jobs and embrace the responsibility which we have. We have fun doing what we do, have great team spirit and drive one another forwards as a tight, professional, motivated team.

You will be focussed and determined whilst representing GfK’s brand and ideals across the client & prospect base. You will have the ability to cut through the noise and identify, nurture, develop and close sales opportunities.

Good communication skills and the ability to demonstrate skilled client engagement are essential. You will possess good negotiation skills and have the tenacity associated with being a sales professional.

Key Activities

  • Identify cross-sell & upsell opportunities within your customer portfolio

  • Proactively target prospects & manage inbound leads developing new business opportunities 

  • Work with the Head of National Sales to create and execute your sales plan

  • Attend off site meetings with clients/ prospects to develop relationships & win new business

  • Collaborate with the Client Solutions (product) teams to establish and deliver excellent client alignment as well as spot revenue generating opportunities

  • Work with the Client Success Director to ensure strong revenue retention and maximum lead generation within existing clients

  • Create and maintain sales account planning as required

  • Manage & maintain your sales pipeline in conjunction with team processes

  • Timely & accurate forecasting

  • Use the CRM system as a tool to drive best practice activity and behaviour

Skills & Experience required

  • A self starter with a passion for sales via a client centric approach

  • Ability to identify, create, nurture & close new business opportunities

  • Be value focused rather than price / product focused

  • Ability to build meaningful client relationships, internally & externally

  • Proactive problem solver who can use & act on their own initiative

  • Enthusiasm to learn and develop; brings innovative ideas

  • Skilled understanding of how to open dialogue with questions that allow you to discover needs

  • High energy and driven to succeed

  • Salesforce experience desired, but not essential


This is a hybrid role, based in our London office twice a week (Mon/Thurs) and working from home the remainder of the week.


25 days paid leave, plus public holidays

Defined contributions pension scheme for eligible employees

Life assurance


We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

GfK UK has committed to a net zero carbon emissions policy by 2026.

Posted: 27 days ago

City: London

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00019278