The events of 2020 have upended consumer purchase behavior, with many people shopping in ways they’ve never done before. The crisis destabilized market dynamics, declined shopper loyalty and increased brand share volatility. You need to be prepared for the unexpected, particularly during peak shopping weeks. To outsmart your competitors and grow your market share, you must continuously monitor market developments and adjust quickly. GfK’s Weekly Market Intelligence helps you keep up in these volatile times with:
of online shoppers said saving money was their main purchase driver.
GfK FutureBuy, 2020
Our insights show recent changes in how people are shopping and how this has impacted your sales so that you can quickly adjust. Consider the following:
As you look to maximize revenue opportunities in peak weeks, you'll need to adjust your sales and marketing strategies quickly and often to stay ahead of the competition. Our Weekly Market Intelligence gives you fact-based insights so that you know what to promote, at what price, on what channels and when.
GfK’s weekly data helps us to make key business decisions with full confidence and agility. With weekly data, we are better informed to adjust forecasts and promotions rapidly and to plan for crucial sales periods. It allows us to act based on what feels like live data, capturing the core of our fluid and fast-moving market. Overall, weekly data gives us increased visibility to plan our business.