The events of 2020 have upended consumer purchase behavior, with many people shopping in ways they’ve never done before. The crisis destabilized market dynamics, declined shopper loyalty and increased brand share volatility. You need to be prepared for the unexpected, particularly during peak shopping weeks. To outsmart your competitors and grow your market share, you must continuously monitor market developments and adjust quickly. GfK’s Weekly Market Intelligence helps you keep up in these volatile times with: 

• Trusted sales tracking insights on what consumers have purchased each week
• Weekly reporting on your product, category, or segment leading in to and out of peak shopping weeks
• Current market dynamics, including analysis of price and promotion effects at SKU level, unexpected segment trends, and emerging sales patterns

Our insights show recent changes in how people are shopping and how this has impacted your sales so that you can quickly adjust. Consider the following: 

• Promotional calendar: Sales with price reductions dropped significantly in 2020. Keep track of how your promotions - and those of your competitors - perform each week, and adjust tactics quickly.
• Purchase drivers: Despite fewer promotions, 88% of consumers say that seasonal discounts trigger them to make more online purchases. Know how your pricing strategy triggered sales each week and take fast action as needed.
• Channel mix: Online sales have taken off during the pandemic, with traditional online retailers growing +84% in 2020. Continuously monitor your channels and optimize your distribution strategy.