What is a competitive strategy analysis?

In the rapidly moving and constantly changing world of the economy, global companies need to stay ahead of the competition to ensure their continued success. One crucial instrument that aids in this endeavor is a competitive strategy analysis. This article will delve into the importance of conducting a constant competitive strategy analysis for global companies, the benefits it offers, and how GfK can assist in setting up such an analysis. 

Additionally, we will explore how an industry competitive analysis can impact the strategy of an international organization and improve its overall success.

Why competitive strategy analysis has a significant impact on global success

In global marketplaces, competition is the daily fierce. Companies face competitors not only in their local markets but also from across the globe, thanks digitalization and supply chains over continents. To navigate this competitive landscape successfully, it is crucial for companies to engage in a constant competitive strategy analysis. This market research and analysis allows companies to understand the strengths and weaknesses of their competitors, identify market trends, and spot emerging opportunities. 

A competitive strategy analysis provides valuable insights and enabling businesses to benchmark their own performance against industry standards. By continuously monitoring and analyzing competitors, enterprises can adapt their strategies, differentiate their products or services, and capitalize on market gaps. This approach ensures that companies stay agile and maintain a competitive edge, which is essential for global success.

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Step-by-step guide to set up competitive strategy analysis

Setting up a competitive strategy analysis requires a systematic approach. In order to comprehensively identify all the important facts, we take theories by Michael E. Porter or  mathematician Harry Igor Ansoff as a starting point. Utilize frameworks such as Porter's five forces and the Ansoff matrix to gain a deeper understanding of the industry dynamics and identify strategic opportunities. These tools provide a structured approach to analyze the competitive forces at play and assess potential growth strategies.

  1. Identify Competitors: Begin by identifying direct and indirect competitors in the industry. What is the negotiation power of the competitors? Direct competitors offer similar products or services, while indirect competitors may provide alternatives or substitute offerings. When considering competitors, future market participants must not be left out of the focus. Here we move on to the barriers to market entry and the attractiveness of the industry for new competitors in the future.
  2. Analyze Competitive Positioning: Evaluate how competitors position themselves in the market. How much do they have to invest in your industry? What are their strength compared with suppliers? Competitive analysis involves assessing unique selling propositions and brand image of competitors. Understanding the competitive landscape helps to identify areas of differentiation and potential competitive advantages and to expand one's market position.
  3. Gather Data: Collect relevant data about competitors, such as financial reports, marketing campaigns, product portfolios, pricing strategies, and target audience. This information can be obtained through various sources, including market research reports, industry publications, and online databases.
  4. Assess Market Trends: Today, it is almost impossible to continuously track and evaluate market trends and changes without professional help. Changes in consumer preferences, technological advancements, regulatory changes by local legislators ensure constant change in global economic conditions. In order to recognize and maintain one's own market position, fine-grained data and its evaluation are needed. 

In order to identify the crucial market changes, a precise definition of KPIs becomes essential, to understand the market trend development over a long period. Competitive strategy analysis is an ongoing process. Continuously monitor and evaluate competitors, adapt strategies as needed, and refine your analysis to reflect changing market conditions.

Get to know how you implement competitors strategy analysis in your workflow

Implementing a competitive strategy analysis within your workflow can be a complex task. This is where GfK can provide valuable insights in market trends, benchmarks, target audience behavior, and industry reports. GfK specializes in competitive market research all over the world and offers a range of services to support companies in their strategic decision-making process.

We employ a comprehensive approach to competitive analysis, leveraging advanced data collection techniques and analytical tools. Their team of experts can gather and analyze market data, competitor performance metrics, consumer insights, and industry trends to provide valuable intelligence for strategic planning.

By partnering with GfK, companies gain access to accurate and reliable data, which serves as a foundation for informed decision-making. GfK's expertise and deep industry knowledge enable businesses to uncover hidden opportunities, identify emerging threats, and develop effective strategies to outperform competitors. This is precisely the starting information to build on in-house strengths and reduce weaknesses.

In addition to data analysis, GfK offers customized reports and consultancy services tailored to the specific needs of each client. These services provide actionable recommendations and strategic insights that help companies optimize their competitive positioning and drive growth.

Conclusion: Leveraging competitive strategy analysis for global success

In competitive global marketplaces, conducting a constant competitive strategy analysis is vital for the success of global enterprises. It enables businesses to gain valuable insights into their competing market players, adapt their strategies, and identify opportunities for growth.

By following a systematic approach to competitive strategy analysis and utilizing frameworks such as Porter's five forces and the Ansoff matrix, companies can gain a deeper understanding of their industry dynamics and make informed and forward-looking strategic decisions.

Partnering with market research companies like GfK can provide invaluable assistance in setting up and implementing a competitive strategy analysis. Our expertise, data-driven insights, and strategic recommendations empower companies to stay ahead of the competition and achieve global success.

In conclusion, a thorough competitive strategy analysis is not only a necessity but a competitive advantage that global companies cannot afford to overlook. By continuously monitoring the market landscape, analyzing competitors, and adapting strategies accordingly, companies can position themselves for long-term success in an increasingly challenging business environment.