Market research KPIs play a critical role in conducting a competitive product analysis. These metrics provide companies with insights into customer preferences, behavior, and trends, which can help inform product development, pricing, branding, and marketing strategies.
GfK is a leading market research company that provides valuable insights and analysis to help companies stay ahead of the global competition. the service includes a wide range of market research, competitive intelligence, and customer insights. Our market research solutions help companies to understand their customers and competitors products and services better, and to develop more effective strategies to grow their business.
One of GfK's core competencies is in conducting competitive product analysis. They have developed several frameworks and methodologies to help companies analyze markets and identify opportunities for growth. These include the competitive product analysis matrix and other tools such as benchmarking, product feature analysis, and pricing analysis.
GfK's market research services also include Customer Insights, which can provide valuable information about customer preferences, behavior and trends. By conducting surveys, focus groups and other research methods, GfK can help companies better understand their customers and develop more effective marketing and branding strategies.
In summary, conducting competitive product analysis is essential for global companies. In addition, product analysis can help identify new market opportunities and growth areas. By analyzing competitors' products and services, companies can identify market gaps that they can fill with innovative and appealing products. This can help companies expand their customer base, increase sales and grow their business. GfK provides support in all aspects so that you can steadily expand your market position in the long term.