GfK to Share Findings on Influential Consumers, Shopper Insights Activation at OmniShopper Conference



GfK thought leaders will present with two key clients – Groupon and Henkel North America – at next week’s OmniShopper conference in Chicago. The sessions will focus on two topics where GfK has deep expertise: marketing to influential consumers and activating shopper insights.

The event, which draws hundreds of marketers and researchers, is produced by the Institute for International Research (IIR) and will take place from July 20th to 22nd. 

On July 20th at 2:45PM, GfK’s Jon Berry (VP, Consumer Trends) will present with Groupon’s Eric Rasmussen (VP, Market Research) on “Influencing Influentials: Understanding Today’s Highly Influential Consumers and How to Put Them to Work for You.” The session will focus in part on new research about Influentials pointing to three key insights on how influence is changing.

Berry has been a leader in GfK’s Consumer Trends research program for over 20 years and co-authored the book The Influentials. 

Read a recent blog post by Jon Berry

The next day (July 21st) at 4PM, GfK’s Sarah Gleason (SVP, Shopper and Retail Strategy) and Henkel North America’s Dorene Squires (Director, Category Management & Shopper Insights) will speak on “Shopper Insights Activation: How to Make Implementation Easier and an Integrated Part of the Business Planning.” Drawing on her background as a practitioner in marketing, Gleason partners with clients to develop and leverage insights in to activation plans driving business impact at retail.     

Read about GfK’s FutureBuy® shopper research  

The theme of this year’s OmniShopper conference is “Activating Insights and Marketing Strategies at Retail.”


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