With shoppers relying on e-commerce websites more and more to research and buy a variety of products, manufacturers and retailers need to raise their game to stand out. To help, GfK’s Etilize team continues to enhance its suite of services for online catalogs, Spex Access, which now features 360-degree product view capabilities.
Earlier this year, Etilize updated Spex Access, giving subscribers a host of new tools and access to richer data about their catalogs. Some of these improvements include analytics on top search categories, monthly market trends, branded portals for resellers, and daily updates of distributor requests.
Online shoppers find 360-degree product views valuable in visualizing and assessing products – and the images give manufactures and retailers the ability to display their items in a more sophisticated and descriptive way. By offering shoppers a more detailed look at products before making a purchase, 360-degree views can increase sales and customer satisfaction and reduce return rates.
Spex Access is offering these enhanced views on all platforms, allowing subscribers to influence shopping decisions regardless of device.
GfK’s Etilize team supplies product data to more resellers, distributors, manufacturers, and pricing portals than any other US provider. Online sellers can access up-to-date descriptions, rich content, and images for over 4 million products in the US, and manufacturers can have greater control over how their brands are portrayed on thousands of retail websites
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit www.gfk.com/us or follow GfK on Twitter.
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