Today’s moms are busier and more stressed than ever. What can brands do to help these essential consumers – without creating new hassles for moms to contend with?
In a presentation and panel discussion at M2Moms: The Marketing to Moms Conference, GfK’s Jola Burnett (VP, GfK Consumer Life) will help illuminate the values, aspirations, needs, and parenting styles of moms in today’s frantic digital world. The event will take place October 2-3 in New York City.
Watch a video preview of Burnett’s panel and presentation.
In a presentation at 11AM on October 2 titled “Decoding High-Stress Moms: How Brands Can Make a Difference,” Burnett will explore the key decision makers behind many household purchases and why today’s moms offer immense opportunities for brands. She will explain what innovation means to moms; how brands can reach out to provide solutions and inspiration; and what we might see in tomorrow’s moms.
Following her presentation, Burnett will moderate a panel on “What Millennial Moms Want and How Brand Marketers Can Help.” The discussion will focus on how moms try to surround themselves with people and organizations that seem to align with their personal aspirations and the roles that brands can play. The panelists will be
- Nichole Davies – EVP and Head of Strategy, GreyHealth Group
- Agata Reyes – VP, Business Development & Strategic Partnerships, Destination Maternity
- Jim Fosina – Founder & CEO, Fosina Marketing Group
- Amy Przywara – Chief Marketing Officer, Sylvan Learning
- Katie Rice – CEO and Co-founder, Baby Page
Burnett helps leading magazine publishers, TV networks, packaged goods companies, and non-profits understand today's consumers – their changing attitudes, beliefs, and desires. She has over ten years of experience leveraging GfK's global Roper Reports® studies, with special expertise in Millennials, moms, and social media.
