Following media articles over the last few days talking about the authenticity of Black Friday deals, here’s some live pricing data from this morning’s GfK Online Pricing Intelligence (OPI) which tells the story of what's actually happening today in three important categories – laptops, TVs and washing machines.
So, are there fewer real deals to be had this Black Friday?
Michael McLaughlin, Head of Retail for the UK GfK says:
“There are strong and genuine deals to be had this Black Friday, but they are amongst a bewildering array of offers and a lot of ‘noise’ in the market. Our analysis of laptops, TVs and washing machines shows that there are less price drops this Black Friday than in 2017, and fewer items in these categories are at their lowest price today so far this year.
"Shoppers are embracing Black Friday, and we know they are becoming increasingly savvy, so they will be researching major purchases like these to get the best deals before they’re gone.”
GfK will release full point-of-sales data for trading this Black Friday on Friday 30th November, at which point we can report on the market performance following what is shaping up to be a very busy weeks trading.
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