NewYork, 28.01.2016

At IIR Media Conference, GfK to Present with ESPN on Digital Media Use in Latin America

GfK MRI will also share insights on mobile, new media trends

At the IIR Media Insights & Engagement conference next week, GfK will take part in two feature presentations – one with ESPN for a look at the network’s viewers and digital media users in Latin America, and the other based on findings from recent GfK MRI studies on mobile media, cord cutting and shaving, and other media trends.

On February 1st at 3PM, David Tice (SVP, Media & Entertainment) and David Hobbie (Associate Director, International Research, ESPN) will present insights from the ESPN Latin America: All Day Every Day 2015 study during their talk, “Global Cross Platform Insights.” Conducted by GfK for ESPN, the study examines the media habits of ESPN consumers in Latin America, including time spent on each of ESPN’s digital, TV, and audio platforms and preferred methods for content access.

In “Activating TV Targets in the Digital Ecosystem,” GfK MRI’s Christie Kawada (EVP, Product Innovation), Karen Ramspacher (SVP, Product Innovation, Consumer Insights), and Drew Krasny (Director, Product Innovation, 360 Integration) will help content providers understand today’s new digital viewers and how to better market/monetize them in the new digital targeting ecosystem. The presentation, which will take place on February 2nd at 2:30PM, will draw on GfK MRI’s recent Cord Evolution and Mobile Now studies.

To request more information on GfK’s presentations, contact marketing(at)

About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit or follow GfK on Twitter.

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