NewYork, 06.01.2016

At CES, GfK Will Share Key Findings from Global Smart Home Study

Research with over 7,000 consumers reveals features that matter most, as well as barriers to adoption

In a recent GfK global survey, consumers said they expect Smart Home services to have a big impact on their lives – bigger than wearables, connected cars, the Internet of Things (IoT), and six other emerging technologies. But what obstacles and expectations will Smart Home need to confront on its way to mainstream adoption?

At this week’s Consumer Electronics Show (CES), GfK’s Kevin Taylor (EVP and Head of Technology, North America) and Don Simons (Managing Director, Consumer Goods, North America) will share results from the company’s recent study, which included over 7,000 people in Brazil China, Germany, Japan, Korea, the UK, and the US.

The presentation, taking place on Friday January 8th at 10:15AM (LVCC, North Hall, Room N258), will also explore:

  • Consumer attitudes toward and expectations of Smart Home technology,
  • The current state of Smart Home technology adoption,
  • The most and least appealing categories of Smart Home offerings, and
  • Key barriers that must be overcome for Smart Home to become a consumer-driven revolution

The study also includes a special look at smart home acceptance and attitudes among Leading Edge Consumers (LECs), who are passionate about technology and likely to influence mainstream adoption. LECs chose smart home as their #1 most impactful new technology.

About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit or follow GfK on Twitter.

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