NewYork, 03.01.2019

At CES, GfK focuses on Smart Life, online shopping optimization

Will tap into new research, co-present with Google

At CES 2019, GfK North America experts will reveal new insights into consumers’ desires and concerns about “Smart Life” technology, as well as share the stage with Google to trace the effects of evolving product data on e-commerce.

Taking place January 7 to 11 at the Las Vegas Convention and World Trade Center, CES is the world's leading consumer technology conference, drawing over 180,000 attendees and more than 50 million social media views in 2018.

On Monday January 7 at 11:30AM, MRI’s Karen Ramspacher (SVP, Innovation & Insights) and GfK’s Kathy Sheehan (EVP, Consumer Life) will co-present “Living the Smart Life: The Evolution of Today’s Consumer” in the LVCC North Hall N257. They will share fresh GfK insights into what consumers expect from Smart Life technologies, from auto in-vehicle technology to voice-activated devices; how trust will impact adoption; and how companies can best reach consumers and deliver the promise of the Smart Life.

On Thursday January 10 at 11:30AM, GfK Etilize’s Brian Hayes (Enterprise Sales Executive) will join Google’s Anand Vora (Strategic Partner Development Manager, Shopping and Retail) in a co-presentation titled “The Evolution of Online Product Data: New Shopping Revelations.” It will focus on the evolution of product data and its effect on online sales and changing shopper behavior. Along the way, Hayes and Vora will also reveal rich content trends and track paths to purchase in the digital age. The venue is LVCC North Hall N256.

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