GfK’s long-running Consumer Confidence Index increased three points to -27 in May. All measures were up in comparison to last month’s announcement.
Joe Staton, Client Strategy Director GfK, says: "The cost-of-living crisis has been part of our daily financial reality for a long time, with double-digit inflation and record-high food prices. But despite those pressures, May sees an encouraging three-point uptick in consumer confidence. This is the fourth monthly increase in a row from January’s score of -45. While Brits have little control over the general economy, it’s good to see further improvement in how people view their personal finances in the next 12 months with a robust five-point jump to -8. This measure most keenly reflects our hopes and fears for the coming year, and it underpins our ability to spend on goods and services that drive our economy. Of course, the headline score of -27 means we’re still deep in negative territory and a long way from any ‘sunny uplands’. However, the overall trajectory this year is positive and might reflect a stronger underlying financial picture across the UK than many would think. But everybody must hold on tight as it could still be a rocky ride out of these tough times.”
The Overall Index Score increased three points to -27 in May. All measures were up in comparison to last month’s announcement.
The index measuring changes in personal finances during the last 12 months is up one point at -20; this is two points better than May 2022.
The forecast for personal finances over the next 12 months increased five points to -8, which is 17 points higher than this time last year.
The measure for the general economic situation of the country during the last 12 months is up one point at -54; this is nine points higher than in May 2022.
Expectations for the general economic situation over the next 12 months have increased by four points to -30; this is 26 points better than May 2022.
The Major Purchase Index is up four points to -24; this is 11 points higher than this month last year.
The Savings Index is unchanged this month at +19; this is nine points higher than this time last year.
Notes to editor
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About the survey
Personal Financial Situation
This index is based on the following questions to consumers: ‘How has the financial situation of your household changed over the last 12 months?’
‘How do you expect the financial position of your household to change over the next 12 months?’ (a lot better – a little better – stay(ed) the same – a little worse – a lot worse)
General Economic Situation
This index is based on the following questions to consumers: ‘How do you think the general economic situation in this country has changed over the last 12 months?’
‘How do you expect the general economic situation in this country to develop over the next 12 months?’
(a lot better – a little better – stay(ed) the same – a little worse - a lot worse)
Major Purchase Index
This index is based on the following question to consumers: ‘In view of the general economic situation, do you think now is the right time for people to make major purchases such as furniture or electrical goods?’
(right time – neither right nor wrong time – wrong time)
This index is based on the following question to consumers: ‘In view of the general economic situation do you think now is?’ (a very good time to save – a fairly good time to save – not a good time to save – a very bad time to save)
(Commented on but not included in the Index Score)
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