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Young shoppers are switched on to omnichannel

Our research shows that young shoppers are an omnichannel generation, expecting a seamless experience between the two environments. This means retailers must offer a fully integrated service, with products and information available across all channels. Young people expect to be able go online to check stock in a physical store, to return their online purchases to physical stores, and to access customer support wherever and whenever they need it. Find out more about a generation that is switched on to omnichannel.

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