Young shoppers are nervous about shopping online
How can I be easy to do business with?
"Digital natives" have serious concerns about delivery costs, the security of their personal details and prefer to experience products before they make a purchase.
In the final blog we look at how companies can make it easier for people to do business with them and, in particular, how they can develop fulfillment strategies that truly meet shoppers’ needs and expectations without eroding profit margins. The race is on to solve this retail conundrum and innovative solutions abound.
For more information, read the blog: "How can I be easy to do business with?"