Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.


Hungary, 08.12.2020

Who Won Black Friday Week?


After a year like no other, manufacturers and retailers in the technology and durables market had to adapt quickly to win the Black Friday battle for the customer. With a significant share of  shopping experiences around the world taking place entirely online, just how were sales impacted? 

This infographic covers the key learnings and trends observed in Hungary across the period, outlining what it took for brands to win and where the opportunities might lie ahead.


Please click here to see the infographic: 



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