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21.03.2017

Which type of people are the most avid book readers?

Global study: 60% of online population reads books either daily or at least once a week

  • China has highest percentage of "every day" book readers
  • Netherlands and South Korea tie for the highest percentage who say they never read books
  • High income households more likely to read books frequently than low income
  • Women are more likely to be avid book readers than men​
Explore our complete free-of-charge study

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