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Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.

 

21.03.2017

Which type of people are the most avid book readers?

Global study: 60% of online population reads books either daily or at least once a week

  • China has highest percentage of "every day" book readers
  • Netherlands and South Korea tie for the highest percentage who say they never read books
  • High income households more likely to read books frequently than low income
  • Women are more likely to be avid book readers than men​
Explore our complete free-of-charge study

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