Which promotions influence "influential" consumers' shopping decisions?

How can you attract the attention and influence the purchasing decisions of savvy Leading Edge Consumers (LECs): early adopters, influentials and passionate shoppers?

Our research reveals which promotions work best, and the findings might surprise you. Two thirds (66%) of LECs say that coupons are an important factor in their shopping decisions. The same proportion indicate that price comparison/discount sites are key for them. In comparison, 53% cite TV and print advertising, and 59% online advertising.

For more details on how to influence the "influentials", explore and download our infographic.

 

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