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13.12.2016

Which promotions influence "influential" consumers' shopping decisions?

How can you attract the attention and influence the purchasing decisions of savvy Leading Edge Consumers (LECs): early adopters, influentials and passionate shoppers?

Our research reveals which promotions work best, and the findings might surprise you. Two thirds (66%) of LECs say that coupons are an important factor in their shopping decisions. The same proportion indicate that price comparison/discount sites are key for them. In comparison, 53% cite TV and print advertising, and 59% online advertising.

For more details on how to influence the "influentials", explore and download our infographic.

 

Are you interested in more information?

Register to download our interactive white paper "Optimize your below-the-line marketing spend".

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Download our infographic (PDF)

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