logo
search
EN

18.04.2016

The personal way to enhance the shopper experience

Let shoppers shape your offer to nurture loyalty

Today’s shoppers are attracted to personalization. They like it when online retailers recommend products and services that are relevant to them.

Being given the chance to input into or shape the products and services they buy also appeals to them. Four in ten (42%) of all shoppers agreed they would be more loyal to a retailer that offered this opportunity, rising to a significant 74% of Leading Edge Consumers (LECs).

But there is a fine line between being helpful and involving shoppers, and being too personal, bordering on creepy.

Understanding your shoppers and the relationship they want with you will allow you to enjoy all the benefits of their increased loyalty – but none of the disadvantages of getting too up close and personal.

 

>> Explore the Future of Retail.

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 29.10.2020

    Reports

    COVID-19 - Changes in online behavior across Europe - September

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

  • 19.10.2020

    Articles

    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 23.09.2020

    Reports

    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

View all Insights