The Mood of the World – The Consumer View
Webinar Date & Time
Wednesday, October 12, 2016, 2:00 PM ET
From the Brexit vote and the US' current presidential campaign…
…to the Zika virus outbreak and worries about terrorist attacks.
2016 has been a year of volatility. How are consumers reacting, and how should you be responding as you set your marketing plans for the coming year?
The results are in from the GfK Consumer Life 2016 global survey, the richest, longest-running survey of global consumers, and the answers, we think, will surprise you.
In this webinar, GfK's Jon Berry, VP Consulting, Consumer Life, will discuss the below, while addressing industry specific insights:
- Reveal consumers’ expectations of the coming year, the problems that most worry them, and the shift in values that will drive marketing for the coming year.
- Delve into which countries are driving the trends, how they’ve changed over time, and what the results mean for your business.