The game is on: the opportunities offered by the gaming market
Gaming creates considerable revenue worldwide, but especially in Western Europe.
The spend on PC gaming accessories in this region alone was €993 million in 2016. It was €1.5 billion globally. With the average sales price of gaming products higher than non-gaming equivalents – between 1.2x higher for a headset and 2.2x higher for a mouse – they are a great way to bring value to the accessories market.
Discover what other opportunities are offered by the gaming market with our infographic.
Also check out our Tech Trends 2017 series that looks at the appeal of virtual reality and augmented reality technology and devices to Connected Consumers.