The Connected Consumers and what they are expecting from brands

Today’s consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy.

We know from our research that Connected Consumers are able to consume media in a variety of ways across platforms and devices. This poses a very real challenge for all types of media measurement and especially clients operating within this space.

Watch the interview with Molemo Moahloli, Managing Director of GfK South Africa and General Manager for Audience Measurement & Insights for Sub-Saharan Africa, conducted with “The Red Zone”, where he answers key questions about the latest trends and what brands must consider when developing and implanting business strategies.

*Video via “The Red Zone”

Explore more about the world of the Connected Consumer