logo EN

01.03.2017

Tech Trends 2017 - Virtual and augmented reality

One third of consumers found the concept of virtual reality "very appealing"

Tech Trends 2017 full report

2017 is set to be a turning point for virtual reality (VR). With the launch of PlayStation VR last year, a small but influential group of consumers got a glimpse of what VR could offer. Now it’s catching on and consumers are being blown away by what VR can deliver. 

Download our infographic and get key facts why 2017 will be the prime time for VR.

Five key trends will dominate the technology landscape in 2017. Download our full report and explore each trend in more detail.

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 29.06.2020

    News

    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

  • 26.06.2020

    Reports

    GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

    Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

  • 24.06.2020

    Webinars

    GfK Expert Panel - The post-lockdown economy

    Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.

View all Insights