Six lessons for the travel industry on hybrid consumers
GfK's Laurens Van den Oever (Global Director, Travel) presents six lessons to understand the hybrid customer for the Travel industry.
share this page
Related Products
GfK Out-of-Home Panel
Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.