Singaporeans take a considered approach to tablet purchase

We recently undertook a study to understand how consumers in Singapore buy tablets. While tablets may attract highly discerning, online savvy consumers, the vast majority (87%) of consumers browse both virtually and in person for these high ticket items. If the importance of the physical store in the purchase of a connected device was ever in doubt, our study reveals that Singaporean consumers are nearly twice as likely to make their final purchase of a tablet in a store compared to online (72% vs 28%) .

 

Read more on our blog.