Sydney 07.10.2016

2016 Australian Share of Audio Study

Aussie radio reigns supreme in battle for ears

The first major comprehensive study of Australians’ audio consumption has found that the entry of global players such as Pandora, Spotify and Apple Music have failed to dent Australian radio’s dominance of the audio landscape.

The Australian Share of Audio study has found that Australians spend an average of 3 hours and 23 minutes each day consuming audio in a dynamic and changing market that includes internet-only services, podcasts and online music videos.

This is the first of what will be an annual independent authoritative report into the evolution of the audio sector in Australia and follows in the footsteps of the well regarded Edison Share of Ear study in the USA which has been tracking audio sector trends for two years in that market.

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