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Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.

 

25.05.2016

Retail Reports Q1 2016

Welcome to the first Retail Report of 2016! If you want to find out how the Belgian non-food market performed in the first quarter of 2016, then stay tuned. 

Well, Belgian retail didn’t get off to a good start in 2016. Sales value of the non-food market declined by 2.5% in the first quarter, compared to the same period last year. 

We note this downward trend in most of the markets we measure. IT and Office Equipment (-7.7%) are worst in class this quarter. The Consumer Electronics market also keeps shrinking (-3.9%), but we are optimistic with the upcoming European Championships, that could have a positive impact on the Consumer Electronics market.  

Additionally, the Telecom business also suffered during the first quarter due to a decrease in smartphones sales (-1.6%). At the same time, we noticed Core Wearables growing strongly, but unfortunately, their market share within Telecom remains limited. The Books market follows this descending trend and suffered a strong decline (-3.3%) as well. The only winning book genre is comic books. And finally, after years of steady growth, even the Small Domestic Appliances market noted a small decrease during this first quarter (-0.7%).  

But luckily, there is also some positive news to share. After a record breaking year, the Major Domestic Appliances market continues to grow and ended the first quarter again with positive numbers (+1.0%).  

Surprisingly, Media & Entertainment managed to grow for the second quarter in a row (+0.6%), and also the Home Improvement market remains stable (+0.1%); nothing won or lost yet in this market. 

So, even though 2016 didn’t start that well, let’s not be too pessimistic: we still have three quarters to go to recuperate our losses. The European Football Championship can certainly give a boost to commerce, so let’s cross our fingers for some big wins, both for our Red Devils and Belgian Retailers! We are already wondering how the non-food markets will evolve during the next quarter of 2016!

Wim Boesmans - Head of POS Measurement

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